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# Omnichannel Guides
If you struggle to handle leads and clients in a multi-channel environment, you are losing valuable potential sales. That’s where Omnichannel comes into the picture. Omnichannel is a communication strategy essential to **acquire** and **retain** customers. It’s designed to create an exceptional customer experience across the company’s brands, building a better relationship with their audience. It gives consumers a choice to engage with companies on their favorite channels:
* Email
* Voice
* WhatsApp
* WeChat
* Telegram
* Facebook Messenger
* Live Chat, and so on.
Omnichannel area of Rocket.Chat has two main users.
1. [Admins](https://docs.rocket.chat/guides/omnichannel-guides/omnichannel)
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